iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening Apple Books.If Apple Books doesn't open, click the Books app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

Creating Loyal Brands...

A guide to earning loyalty in a connected world

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

It’s not what you say, but how you behave that matters.
In today’s connected world, marketing has been turned upside down. Rather than external images created through advertising, brands are increasingly defined by the interactions they have with customers, and the sharing of those experiences online. With people trusting the opinions of friends and customers much more than communications from brands, it has never been more important to inspire the loyalty and passion of customers. However, creating a brand capable of inspiring loyalty - a loyal brand - is not within the power of marketing alone. In a world where customers can sense what the business behind the brand is really like from the interactions they have, it goes right to the heart of what the business stands for, the value it creates and how it behaves. It’s a business-wide endeavor.
Drawing on his 25 years in retailing, where brands have always been defined by the shopping experience they deliver, Simon Uwins introduces a simple, but powerful framework to guide the creation of loyal brands, and shows how earning loyalty delivers a virtuous circle of growth. He explores 5 key steps that make up the loyal brand framework, which include standing for something, building the brand and organization as one, and one of the most human of courtesies – saying “thank you”. Packed full of insights, simple tools and practical advice, Uwins reminds us that for all the science behind business and marketing, inspiring the loyalty and passion of customers requires a distinctly human touch.
For marketers and business leaders everywhere, it might just change the way you think about branding forever. 

Creating Loyal Brands...
View in iTunes
  • $4.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Jun 30, 2014
  • Publisher: Publish Green
  • Seller: Hillcrest Publishing Group, Inc.
  • Print Length: 200 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

We have not received enough ratings to display an average for this book.