Creating Value Through M-Business Models
Bob van Velsen
This book is available for download with Apple Books on your Mac or iOS device. Multi-touch books can be read with Apple Books on your Mac or iOS device. Books with interactive features may work best on an iOS device. Apple Books on your Mac requires OS X 10.9 or later.
This iBook is an adapted version of the Master Thesis I wrote for my MSc. Marketing. I made this iBook because I wanted to share the knowledge I gained during this process. Please remember that this book was initially written as a thesis. It is therefore not as easy or pleasant to read as most modern management books.