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Crush It!

Why NOW Is the Time to Cash In on Your Passion

This book can be downloaded and read in iBooks on your Mac or iOS device.


In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

From Publishers Weekly

Aug 24, 2009 – Yet another rallying cry to the banner of turning your passion into a career, from braggadocio-ridden entrepreneur Vaynerchuk. After taking over his father's local liquor store, Shopper's Discount Liquors, and building it from a $4 million business to a $50 million one, he created the wine-tasting blog Wine Library TV and discovered the power of the Internet for driving sales. This book shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand. His enthusiasm is admirable and his advice solid, but there's nothing new here, and his unappealing swagger repeated stories of how he crushed it and dominated grate particularly gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice.

Customer Reviews

It's all about the passion

Gary Vaynerchuk does an amazing job at encouraging others to do what they truly enjoy in life, and that's live their passion. I'm a big supporter of social media, so this book hit me from the start. Anyone with a passion needs to read this or buy the audiobook. It's not worth missing. Keep up the amazing work, Gary!

Highly recommended

If you are a self starter and a hustler then this is the book for you. This book helps you get started in building you personal brand. The most important thing you learn from reading this book is to be active in your field of interest. No one is going to hand you anything in this world, you have to take it.

Entertaining but misleading

You kind of just have to be this guy. Otherwise, his advice doesn't really apply to you. And his tech advice is questionable.

That said, it's an enjoyable enough read, albeit a short one.

Crush It!
View in iTunes
  • $11.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Small Business & Entrepreneurship
  • Published: Oct 13, 2009
  • Publisher: HarperStudio
  • Print Length: 160 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings