Customer Service Customer Service
Que Biz-Tech

Customer Service

New Rules for a Social-Enabled World

    • 5.0 • 2 Ratings
    • $13.99
    • $13.99

Publisher Description

Use Social and Viral Technologies to Supercharge your Customer Service!

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that–without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how–step-by-step, right now!

You’ll learn how to:

• Organize a small, powerful social media team on a tight budget

• Listen to what your customers, advisors, and markets are really saying

• Make prospects feel like rock stars from the moment they find you

• Choose online media that make the most sense for you

• Avoid wasting time with platforms that won’t help you

• Earn your customer’s loyalty, trust, and credibility

• Learn from other companies’ viral “disasters”

• Rebuild your credibility after you’ve taken a public “hit” online

• Make sure everyone hears your customers when they compliment you

• Capture all your customer knowledge–and use it in real time

• Keep people talking–and not just about you

GENRE
Business & Personal Finance
RELEASED
2010
December 16
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
Pearson Education
SELLER
Pearson Education Inc.
SIZE
3.7
MB

More Books by Peter Shankman

Faster Than Normal Faster Than Normal
2017
Nice Companies Finish First Nice Companies Finish First
2013
Can We Do That?! Can We Do That?!
2011
The Boy with the Faster Brain The Boy with the Faster Brain
2023

Other Books in This Series

Social Media ROI Social Media ROI
2011
Outsmarting Google Outsmarting Google
2011
Content Marketing Content Marketing
2011
Rebel's Guide to Email Marketing, The Rebel's Guide to Email Marketing, The
2012
Marketing in the Round Marketing in the Round
2012
Facebook Marketing Facebook Marketing
2011