Data Driven Marketing For Dummies
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Embrace data and use it to sell and market your products
Data is everywhere and it keeps growing and accumulating.Companies need to embrace big data and make it work harder to helpthem sell and market their products. Successful data analysis canhelp marketing professionals spot sales trends, develop smartermarketing campaigns, and accurately predict customer loyalty.Data Driven Marketing For Dummies helps companies useall the data at their disposal to make current customers moresatisfied, reach new customers, and sell to their most importantcustomer segments more efficiently.
Identifying the common characteristics of customers who buy thesame products from your company (or who might be likely to leaveyou)Tips on using data to predict customer purchasing behaviorbased on past performanceUsing customer data and marketing analytics to predict whencustomers will purchase certain itemsInformation on how data collected can help with merchandiseplanningBreaking down customers into segments for easier markettargetingBuilding a 360 degree view of a customer base
Data Driven Marketing For Dummies assists marketingprofessionals at all levels of business in accelerating salesthrough analytical insights.