Data Mining Techniques
For Marketing, Sales, and Customer Relationship Management
Michael J.A. Berry & Gordon S. Linoff
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
This third edition of Data Mining Techniques covers such topics as: How to create stable, long-lasting predictive models Data preparation and variable selection Modeling specific targets with directed techniques such as regression, decision.