Differentiate or Die
Survival in Our Era of Killer Competition
Jack Trout & Steve Rivkin
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Most practical & live book.
Not for retail stores
If you are looking for ways to differentiate the products you produce, this book may be of some value although its geared mostly for the big boys. If you run a retail store or most any type of business, this book is of little value.
- Category: Business & Personal Finance
- Published: Dec 28, 2010
- Publisher: Wiley
- Seller: John Wiley & Sons, Inc.
- Print Length: 272 Pages
- Language: English