This book can be downloaded and read in iBooks on your Mac or iOS device.
After nearly two decades connecting brands with people through online media, Alex Rodríguez has discovered the five qualities that make digital efforts sizzle. In Digital Bacon, Alex not only reveals what these qualities are, but also explains his proven process to cook up an irresistibly attractive online presence.
Five reasons to read this book:
1- You will learn the five qualities that can make your brand sizzle online.
2- You will discover how to refine your offer and its promotion for maximum attraction.
3- You will have a clear and proven roadmap to build your best digital presence.
4- You will learn how to produce the most creative ideas for promoting your product or service.
5- You will have a menu of tactics and strategies that work today.
Written by: Alex Rodriguez
Foreword by: Chris Brogan
A must read for a new generation of entrepreneurs
For years I have tried creating a solid online presence and it has been a difficult task. This book gives you all the pertinent knowledge you need for such a task. Now, this is not a book on how to build a website! It’s a complete detailed package on how to build a successful online presence for your business. One thing that truly amazed me was some of the terms used, which I had learned while finishing my MBA. However, the author breaks these down in such a simple and useful manner that it would have saved me countless hours of trying to understand complicated college books.
Another great thing about this book is the fact that the author provides many links to online resources that will help you along the way. Many of these resources I had no idea about.
Overall, this book brings complicated topics and makes them easy to understand. The author has an uncanny ability for this. As the author states, you need to make your brand “an incomparably unique experience.” Never settle for anything less than BACON, but in order to understand what BACON means you will need to get a copy of this remarkable book. I truly we wish you the best as you endeavor on the path towards success!
As delicious as it sounds!
This book will introduce you to the successful marketing of our times and it'll give you tangible tips so your business can grow in ways that you possibly didn't imagine. What I loved about this book is the way it's written. Once you start reading it, you don't want to leave it! The practical, step-by-step, explainable and humorous style of the author won't let you start and don't finish. You'll feel the urge to discover what's all this BACON is about. And just like a recipe to prepare some delicious food, this book will tell you which are the ingredients, how to cook it and how to avoid the most common and sometimes not-so-obvious mistakes. It doesn't matter if you studied marketing or if you're just starting in this, if you're the one in charge of creating strategies in a company or the owner who just wants to understand how the internet works to see some grow in his business. This book has a piece to all of you.
I hope you're prepared for the most delicious BACON that's ever come in a book.
Highly recommended to anyone who wants to market a product online
This is a very good book. This really is a digital marketing book. These days, most digital marketing books are limited to giving you some SEO tips and how to buy Google Ads, this is not the case. The author gives you a complete view of what digital marketing is in today's internet.
I loved that it was very easy to follow. I'm not a marketer and I wasn't overwhelmed with marketing jargon, I understood everything the author expressed.
This book was written in 2014 and the information is relevant and up to date with the tools and sites we use today.
I highly recommend this book to anyone who wants to market their product or service online.