Digital Project Management
The Complete Step-by-Step Guide to a Successful Launch
This book can be downloaded and read in iBooks on your Mac or iOS device.
“Launching nine different sites across South America wouldn’t have been possible without this digital rollout process in place. I strongly recommend it.”
—Rafael Eugenio Figueroa, Digital Marketing, General Motors South America
The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It’s rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace.
Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to consistently manage these types of projects successfully from end-to-end. The digital rollout process presented in this valuable desk reference has been proven on over 100 projects of all shapes and sizes all over the world, including those with very limited resources. The steps provided for leading, managing, and completing digital projects successfully align with the five basic process groups developed by the Project Management Institute, and are presented in a manner that is easy to understand and execute for project managers of every experience level and their entire “on-the-ground” team.