Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Discover Your Inner Economist

Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Den tist

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


Read Tyler Cowen's posts on the Penguin Blog.

In Discover Your Inner Economist one of America’s most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—often when you least expect it to be relevant.
Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets--apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as “How to Control the World, The Basics” and “How to Control the World, Knowing When to Stop” Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want.

Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title “How to Save the World—More Christmas Presents Won’t Help” makes a point that is every bit as personal as it is global.

Incentives are at the core of an economic approach to the world, but they don’t just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn’t work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another non- monetary incentive? Try having everyone stand up in your next meeting if you don’t want anyone to drone on. Deeply felt incentives like pride in one’s work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food.

Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen’s often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life… How do you get a good guide in a Moroccan bazaar?

Read Tyler Cowen's posts on the Penguin Blog.

Publishers Weekly Review

Jul 30, 2007 – Perhaps mindful that the procession of Freakonomics-inspired pop-economics books is becoming a blur, blogger Cowen aims to not “hit the reader over the head with economic principles.” Indeed, in his chatty disquisitions, economics often recedes into near invisibility. Few readers will hold it against this charming guide on how “to get more of the good stuff in life.” An engaging narrator, Cowen offers idiosyncratic strategies for appreciating museum art, for building “family trust and cooperation,” for writing a personal ad, for reading “classic novels that seem boring on first inspection,” for surviving torture, for properly practicing self-deception and for most effectively giving to beggars in Calcutta. In the book's most passionate and practical chapter, on food, Cowen explains how, with planning and tactics, we can “eat much better meals” at home and in restaurants, here and abroad. Throughout the book, the author's advice is less counterintuitive than simply surprising (he argues that “the committed foodie should look to regions where some people are very rich and others are very poor”). Even if you don't agree with all of Cowen's cheerfully offered opinions, it's a pleasure to accompany him through his various interests and obsessions. At the least, you'll pick up some useful tips for what to order at upscale restaurants.
Discover Your Inner Economist
View In iTunes
  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Economics
  • Published: May 27, 2008
  • Publisher: Penguin Publishing Group
  • Seller: Penguin Group (USA) Inc.
  • Print Length: 256 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

0 0 0 We have not received enough ratings to display an average for this book.