Dogfight: How Apple and Google Went to War and Started a Revolution
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Behind the bitter rivalry between Apple and Google—and how it’s reshaping the way we think about technology
The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.
Chop off the last few chapters and you have an excellent book.
I have to admit the first two thirds of the book or excellent, riveting, and I couldn't put it down.
The last few chapters of the book, however, were just agonizing. I had to skim through some of the pages because it seemed like the author simply lost track of the point of the book.
Was this book really about Apple/Google, the industry, or just simply his opinion--dear I say glorification--of industry titans and venture capitalists? It is really unclear, and I think the writing would have been much improved had he written this with an eye towards his main point of the book, not simply trying to fill pages with words towards the end.
Finally, I really got a sense he was simply trying to fill the rest of the book with the words on pages to fit some minimum--things that had absolutely nothing to do with the main point of the book. Also, I do not know how much editing really went into this book but I found several typos-not of the OCR, computer recognition type-but rather grammatical mistakes that couldn't be avoided.
Great overview of the Apple/Google war
Well written, easy to read. Because the writer has a background in magazine journalism, each chapter reads like a cogent magazine article. Very interesting look at some "behind the scenes" stories in the Apple/Google conflict.
Want to know more about what happens behind the doors? The untold stories of people who deserve just as much credit as Steven Jobs & Larry Page? Than this is the book for you.