Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download


The Surprising Truth About What Motivates Us

This book can be downloaded and read in iBooks on your Mac or iOS device.


Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation:

*Autonomy—the desire to direct our own lives
*Mastery—the urge to get better and better at something that matters
*Purpose—the yearning to do what we do in the service of something larger than ourselves

Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

Drive is bursting with big ideas—the rare book that will change how you think and transform how you live.

From Publishers Weekly

Oct 19, 2009 – According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying number of studies revealing that carrot and stick can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential. Case studies of Google's 20 percent time (in which employees work on projects of their choosing one full day each week) and Best Buy's Results Only Work Environment (in which employees can work whenever and however they choose as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink's analysis and new model of motivation offers tremendous insight into our deepest nature.

Customer Reviews

Life changing

This book will completely change your way of looking at work and motivation.

A passionless book with complete unsubstantiated studies!

I have listened and read 100s of books on business, self-delopment, and leadership. This is the worst book I have ever listened to. It had no passion and only statements that were claimed to be facts based on studies of extremely tiny groups of participants. Much of the studies and statements are made by intellects that have never owned a business or lead a group of people. Most are college professors that only specialize in being intellectuals. The best quote I can think of to describe this book is one made by Ronald Reagan:

"It's not that they're ignorant, it's that they know so much that isn't so". Ronald Reagan

The author tries to disguise his contempt for wealth and suucessful entreprenuers by sticking in digs at them and hinting that anyone who tries to incent an employyee to work hard by monetary means, is simply immoral. Really?

I'm so disappointed in myself for wasting my $18 on this useless book. If you want drive, don't go to an intellectual who is simply and slyly trying to push his social idealism, learn from people that actually have drive. Not from the intellectuals who have lived in a safe economic environment of goverment or education living off people's taxes instead of their own income created by courage, risk taking and true DRIVE. learn from the risk takers and the people and leaders that have actually lived the life of drive, rather than the intellectuals who create meaningless, agenda pushing studies, and then call their findings, facts! More disaapointing than spending the $18 was the amount of time I wasted listening to complete rubbish. I can't believe this author actually takes himself seriously.


I too have read LOTS if HR relate books. In regard I motivation, he nails it. Likewise, I really enjoyed his writing style.

It is so what like a Freakonomics for motivation.

View in iTunes
  • $14.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Dec 29, 2009
  • Publisher: Penguin Publishing Group
  • Seller: Penguin Group (USA) Inc.
  • Print Length: 288 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings