Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
Brian D. Till & Donna Heckler
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.
""Close-Up,"" ""Jiffy Lube,"" ""Rain Dance,"" ""The Medicine Shoppe,"" ""Irish Spring,"" and ""Puppy Chow"": all are great names that reflect the essence of the product or service. Good branding starts with the nameóthe representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....
Are you kidding?
One star because that's the lowest rating permitted - I wish I could give ZERO. If the authors are 14 or younger - ok. If they're any older, they should be ashamed. However, I suspect they're enjoying their career in petty larceny and laughing all the way to the bank.
- Category: Management & Leadership
- Published: Oct 15, 2009
- Publisher: Pearson Education
- Seller: Pearson Education, Inc.
- Print Length: 10 Pages
- Language: English