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Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises

IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size businesses, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.

A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.

Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.

Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises
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  • $31.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Law
  • Published: Sep 20, 2018
  • Publisher: BrownWalker Press
  • Seller: Universal-Publishers, Inc.
  • Print Length: 272 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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