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Eight principles of storytelling

This book is available for download with iBooks on your Mac or iOS device. Multi-touch books can be read with iBooks on your Mac or iOS device. Books with interactive features may work best on an iOS device. iBooks on your Mac requires OS X 10.9 or later.


Storytelling exerts a strong, almost magical hold over the human psyche. Stories have the power to entertain us, touch our hearts, and illuminate the world we live in. A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty. Apply these eight principles as you create a story that will help people remember your brand—and maybe even fall in love with it.


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Eight principles of storytelling
View in iTunes
  • Free
  • Available on iPad, iPhone and Mac.
  • Category: Design
  • Published: May 29, 2014
  • Publisher: Landor Associates
  • Seller: Marissa Winkler
  • Print Length: 18 Pages
  • Language: English
  • Version: 1.0
  • Requirements: To view this book, you must have an iPad with iBooks 2 or later and iOS 5 or later, or an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

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