iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening Apple Books.If Apple Books doesn't open, click the Books app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

Enchantment

The Art of Changing Hearts, Minds, and Actions

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .
   •  A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
   •  A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.
   •  A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.
   •  A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. 
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."

Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.

As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

Customer Reviews

Get it!

Everything in every era has something bigger or better... There is NO súper sizing here... There are simple common denominators that we ALL like or admire but simple walk away from making them real.... Sometímes we resist them and forget that basic, simple ideas, views or goals have an audience.... And that audience is US.....

And wasa

Virgin green your ears a

Thank you!

Above all great concepts presented in this book I really appreciate Guy's humble, humorous approach. Thanks Guy!

Enchantment
View in iTunes
  • $11.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Mar 08, 2011
  • Publisher: Penguin Publishing Group
  • Seller: PENGUIN GROUP USA, INC.
  • Print Length: 240 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings