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ex&hoppART

Consumer litter - too good to throw away

This book is available for download with Apple Books on your Mac or iOS device. Multi-touch books can be read with Apple Books on your Mac or iOS device. Books with interactive features may work best on an iOS device. Apple Books on your Mac requires OS X 10.9 or later.

Description

Consumer litter - too good to throw away.
A closer look at packaging design – most of which was created in the pre-digital age – can sometimes turn up minor works of art. If we free them from their commercial associations and give them a dimension that befits their artistic value, they surprise us with their astonishing directness and originality. This is disposable art – too good to throw away.

What‘s special about this digital picture book?

Tap on the small original packaging to reveal the source of the art work.
We focus our attention on the tiny graphical details on the packaging for consumer and luxury items. The skill and grace in these designs are revealed only when they are enlarged. It is also fascinating to put this packaging design into its commercial context, and to identify the sort of products to which they lent their often suggestive associations. 

Let an actor present the introduction.
ex&hoppArt is a digital, multimedia picturebook. Text is limited to explanatory details, and invites the reader to spend a short time in a world of the little vignettes that were pressed into service by the manufacturers of branded goods in the pre-digital age. With this digital book, you can have British actor Oliver Walker present the introduction instead of reading it for yourself.

----- deutsch -----

Konsummüll - zu schade zum Entsorgen.
Kleine illustrative Verpackungsvignetten – meist noch im vordigitalen Designzeitalter entstanden – offenbaren manchmal kleine Kunstwerke. Befreit man sie von ihrer kommerziellen Vereinnahmung und gewährt ihnen eine der Kunst angemessene Dimension, so überraschen sie mit erstaunlicher Direktheit und Originalität: ex-und-hopp-Art. Das ist Wegwerfkunst – zu schade für den Müll.

Was ist speziell in diesem digitalen Bilderbuch?

Auf die kleine Originalpackung tippen und die Quelle des Kunstwerks enthüllen.
Unsere Aufmerksamkeit gilt kleinen, grafischen Details auf Verpackungen von Konsum- und Genussgütern, deren künstlerische Anmutung erst in der Vergrösserung enthüllt wird. Interessant ist aber auch, in welchem kommerziellen Umfeld sie eingespannt waren und für was für Produkte sie ihre oft suggestive Wirkung entfalten sollten.

Einführung von einem Schauspieler präsentieren lassen.
ex&hoppArt ist ein digitales und multimediales Bilderbuch. Die Texte beschränken sich auf  ergänzende Details und animieren den Leser, sich für eine Weile in die Welt der kleinen Vignetten einzulassen, die im vordigitalen Zeitalter im Dienste der Hersteller von Markenartikeln standen. Statt zu lesen, können Sie sich den Einführungstext vom britischen Schauspieler Oliver Walker präsentieren lassen. (Englisch)

What's New in Version 1.2

Bug fixes

Screenshots

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ex&hoppART
View in iTunes
  • $5.99
  • Available on iPad, iPhone and Mac.
  • Category: Design
  • Published: Feb 01, 2014
  • Publisher: Georges Boehler
  • Seller: Georges Boehler
  • Print Length: 113 Pages
  • Language: English
  • Version: 1.2
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, or an iPad with iBooks 2 or later and iOS 5 or later, an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

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