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Experience Marketing

How to Plan a World-Class Event

This book is available for download with iBooks on your Mac or iOS device. Multi-touch books can be read with iBooks on your Mac or iOS device. Books with interactive features may work best on an iOS device. iBooks on your Mac requires OS X 10.9 or later.


Finally the first book ever to be written about the creative planning of event and experiential marketing. Experience Marketing is a book on how to plan a world-class event. I wrote this book with the realisation that the whole industry needs more recognition. The focus should be on the creativity of planning campaigns, not only on the creativity of event production. The book covers the psychology of creating a brand experience, the strategic thinking behind campaigns as well as creativity case studies. 

The decision to write an electronic book instead of a traditional book was easy. I wanted to approach the topic from a more multi-sensory aspect through audio tracks and fine graphics. 

Experiential Creative Planning further features inputs from guest writers. The managing editor of Highsnobiety, Pete Williams, gives his insights on The ABC of Building Hype; DJ Skeme Richards from the world-famous Rock Steady Crew discusses about Mooding the Space with Music; and the former events director of The White House, Laura Schwartz, writes on The Power of Bonding.

With all this being said, be creative, free your mind and gain insights into world-class creative planning!

What's New in Version 1.3

Updated cover & photo.


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Experience Marketing
View in iTunes
  • Free
  • Available on iPad, iPhone and Mac.
  • Category: Marketing & Sales
  • Published: Jan 09, 2016
  • Publisher: Timo Kiuru
  • Seller: Timo Kiuru
  • Print Length: 158 Pages
  • Language: English
  • Version: 1.3
  • Requirements: To view this book, you must have an iPad with iBooks 2 or later and iOS 5 or later, or an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

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