Fading Ads of Philadelphia
This book can be downloaded and read in iBooks on your Mac or iOS device.
Philadelphia's faded ads are history in plain sight. They are tangible remnants of changing neighborhoods and industries, and Fading Ads of Philadelphia presents a new way to view these forgotten urban stories. Join author and photographer Lawrence O'Toole as he explores these physical touchstones of the city's history--a sign for a bygone family business seen only from the elevated train tracks, the Gretz smokestack advertising the now defunct Kensington brewery and an ad for the Midtown Theater that is slowly reappearing from behind layers of whitewash. O'Toole re-creates this lost urban landscape as he hunts signs from Center City to the River Wards and from South Philadelphia to West Philadelphia. Through this stunningly illustrated book, urbanites will again view these too often overlooked ads--and their stories--with fresh eyes.