Free-to-Play: Making Money From Games You Give Away
This book can be downloaded and read in iBooks on your Mac or iOS device.
Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.
Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:
Psychology behind player decisions and the motivations to playSimple and accessible explanations of the math and economic theories behind F2P, including working examplesProcesses for capturing and using player data to improve your gameMarketing tips on positioning your game and attracting playersPlus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.