Fusion Entrepreneurs: Cross-Cultural Execs and Companies Revolutionizing the Global Economy
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The 21st century global economy and cultural diversity are converging more rapidly and on a grander scale than ever before. Who does it affect? All 7 billion of us and counting. In quick-hitting journalistic style, Fusion Entrepreneurs explores the many mega-forces that are dramatically changing the business world. Powerful multinationals. The migrant workforce. Global pop culture. Innovation and entrepreneurship. Diversity practices. Legal and regulatory trends. Technology and finance. At the heart of this epic transformation are fusion entrepreneurs and executives, a rising breed of business leader that is revolutionizing the U.S. and world economies. They hail from many hues and backgrounds: David Neeleman, founder of Brazilian airline Azul and a devout Mormon from the United States. Ralph de la Vega, a Cuban American immigrant from Miami who rose to become CEO of AT&T Mobility. Claudia Fan Munce, head of IBM’s venture capital arm and one of technology’s most successful female executives. Carlos Ghosn, global CEO of the Renault-Nissan Alliance and master of the cross-cultural business alliance. Their common bonds? They’re visionary and diverse business people, meeting at the borderlands of commerce and culture. And their ascent comes at the cusp of a new economic age, perhaps the most extraordinary era yet.
Cover art by Edel Rodriguez, a renowned Cuban American artist/illustrator whose work can be found in the Smithsonian Institution, private galleries, Time, Fortune, the New Yorker, and the New York Times.