iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

Grandissimo: The First Emperor of Las Vegas

How Jay Sarno Won a Casino Empire, Lost It, and Inspired Modern Las Vegas

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

Jay Sarno built two path-breaking Las Vegas casinos, Caesars Palace (1966) and Circus Circus (1968), and planned but did not build a third, the Grandissimo, which would have started the mega-resort era a decade before Steve Wynn built The Mirage. As mobsters and accountants battled for the soul of the last American frontier town, Las Vegas had endless possibilities--if you didn't mind high stakes and stiff odds. Sarno invented the modern Las Vegas casino, but he was part of a dying breed--a back-pocket entrepreneur who'd parlayed a jones for action and a few Teamster loans into a life as a Vegas casino owner. 

For all of his accomplishments, his empire didn't last. Sarno sold out of Caesars Palace shortly after it opened--partially to get away from the bookies and gangsters who'd taken over the casino--and he was forced to relinquish control of Circus Circus when the federal government indicted him on charges of offering the largest bribe in IRS history--a bribe he freely admitted paying, on the advice of his attorney, Oscar Goodman. Though he ultimately walked out of court a free man, he never got Circus back. And though he guessed the formula that would open up Las Vegas to millions in the 1990s with the design of the Grandissimo, but he wasn't able to secure the financing for the casino, and when he died in 1984, it remained only a frustrating dream. 

Sarno's casinos--and his ideas about how to build casinos--created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures. And that remains the template for Las Vegas today. 

Grandissimo is the story of how Jay Sarno won and lost his casino empire, inventing modern Las Vegas along the way. 
In Grandissimo, you'll learn Jay's fascinating story, and also plenty of things you never knew about Las Vegas, including:  the true story about how Jimmy Hoffa's Teamsters Union first started funding Sarno projects  how Steve Wynn ended up answering the telephone in Hoffa's suite on the second day Caesars Palace was open   how Sarno, represented by Oscar Goodman, beat a seemingly-airtight case against him when he was accused of offering the largest bribe in IRS history to an undercover agent   how Sarno's unbuilt Grandissimo became the template for the 1990s "mega-resort" era in Las Vegas  From start to finish, it's the story of the man who inspired modern Las Vegas.

Customer Reviews

A fascinating read.

Anyone interested in Vegas, particularly its history, needs to read this book. Sarno was a flawed but fascinating guy, and Dr. Schwartz is a great writer who really seems to get into the mind of Jay Sarno. Loved this.

Excellent

Totally engrossing. Easy to read but difficult to put down!

Well written

This book was very well researched, and gave great insight into Jay Sarno. I'd recommend this to any Vegas enthusiast!

Grandissimo: The First Emperor of Las Vegas
View in iTunes
  • $5.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Biographies & Memoirs
  • Published: Oct 04, 2013
  • Publisher: Winchester Books
  • Seller: David G. Schwartz
  • Print Length: 326 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings