Greenwash

Going green is the new black for big business. But how real is the
climate-friendly revolution that's being advertised?

Toyota reckons
Mother Nature drives a Prius, Ford wants us to 'Join the Green
Revolution', and McDonald's has painted its famous golden arches green.
Facebook has even 'friended' Greenpeace.

But are big brands and the
celebrities endorsing them really as green as they claim? In
Greenwash, in the tradition of Fast Food Nation and No
Logo, Guy Pearse looks behind the corporate façade – and what he finds
will startle you.

Nothing is sacred and no one is safe from
scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF,
not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio.
For consumers trying to shop the planet green, Greenwash is a
wake-up call. It's also an entertaining and practical book that helps
consumers to pick the truly green businesses from the greenwashers and to
demand a higher environmental standard from all.

'Guy Pearse's
welcome book reveals the difficulty of judging the benefits and real
environmental costs of the way we live.'—David Suzuki

'Guy Pearse
travels the sewers of misinformation to show us exactly how, from banks to
airlines, there's a growth industry in green horseshit. But, after hosing
himself off, Pearse also presents us with a far more thoughtful analysis
than I've read in other exposés of greenwashing.'—Raj Patel, author of
Stuffed and Starved and the New York Times bestseller The
Value of Nothing

'Before I read Greenwash I thought I
could no longer be shocked by the skulduggery of the marketers. How wrong I
was. Read
Greenwash to be reminded why advertising is called the
dark art and how marketing has become the most destructive force on the
planet.'—Clive Hamilton, author of Affluenza and Requiem for a
Species

Guy Pearse is an author and environmental commentator.
A former political adviser, lobbyist and speechwriter, he is currently a
research fellow at the Global Change Institute at the University of
Queensland. His books include High & Dry: John Howard, climate
change and the selling of Australia’s future and Quarry Vision:
Coal, climate change and the end of the resources boom.
www.guypearse.com