Apple After Steve Jobs
Yukari Iwatani Kane
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Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.
Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products.
Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.
Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.
From Publishers Weekly
© Publishers Weekly
Steve Jobs would be HAPPY with this book.
I'm really sad about the direction Apple is heading towards with it's software. Where I was happy to PAY for Mountain Lion and would've even paid for iOS 6, to this day I still refuse to download Apple's herd-following flat, complicated, and confusing iOS 7 and directionless Mavericks.
It is no secret that Steve Jobs and Scott Forstall were passionate about software, especially rich, skeuomorphic software.
Apple led the industry back in the 1980's with skeumorphism, beginning with the "Trash." The trash can icon and desktop metaphor are still useful and in use today. What are we to do? Get rid of the trash can icon because it looks like a cute little trash can and replace it with a square "T"? Just so it can be flat?
Their passion continued into the 2010's with skeumorphic software. Upon Steve's death, Apple couldn't wait to fire Scott Forstall and get rid of skeumorphism for good, going so far as to publicly make fun of it (and by extension Steve and Scott) at the iOS 7 Keynote. It was weird and embarrassing to watch.
As far as Jony Ive concerned, he has too much power. I give him 100% credit on hardware design, but his software design is atrocious and as Steve Jobs would say, "It's sh**."
This book doesn't seek to solve any problems, it just points out what the vast majority of the population seems to miss.
Hard to understand...
How far off an author can be…
This guy MUST be on the payroll of Samsung or something…
Really awful book.
Get a life
I saw the sample of this book and I deleted it after a second or two. Seriously? What garbage. Please find another way to make money cause that's what this book is all about. Go get a real job instead of sitting down and creating lies.