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Haunted Empire

Apple After Steve Jobs

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines.  She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

From Publishers Weekly

Jan 27, 2014 – The globe-bestriding computer-maker loses its soul in this lively business history. Former Wall Street Journal technology reporter Kane follows Apple after the 2011 death of founder Steve Jobs as the company’s knack for conjuring breakthrough i-gadgets lapsed into a series of ho-hum upgrades, misfires like the befuddled artificial intelligence app Siri, and interminable patent lawsuits, while market share, profits, and stock price eroded. Kane makes the story a study in CEO leadership styles, contrasting Jobs’s visionary bluster with his successor Tim Cook’s icy bean-counting and the histrionics of Samsung’s “wise emperor” Lee Kun-hee, whose quality crusade involved burning an entire factory’s inventory in front of its weeping employees. Kane unearths plenty of colorful material here, including lawyerly jousting, hilariously lame new-product unveilings, and conference-room psychodramas between bullying execs and groveling underlings. The author’s great-man theory of Jobs’s “unfiltered” leadership as the indispensable motor of Apple’s innovation doesn’t explain much; her unusually rich dissection of Apple’s ugly dealings with its FoxConn manufacturing partner suggests that Cook’s merciless wringing of profits out of exploited Chinese labor is as much the soul of Apple as Jobs’s oft-hyped intuition for design. Still, this well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company’s high-flying mythology down to earth.

Customer Reviews

Steve Jobs would be HAPPY with this book.

I'm really sad about the direction Apple is heading towards with it's software. Where I was happy to PAY for Mountain Lion and would've even paid for iOS 6, to this day I still refuse to download Apple's herd-following flat, complicated, and confusing iOS 7 and directionless Mavericks.

It is no secret that Steve Jobs and Scott Forstall were passionate about software, especially rich, skeuomorphic software.

Apple led the industry back in the 1980's with skeumorphism, beginning with the "Trash." The trash can icon and desktop metaphor are still useful and in use today. What are we to do? Get rid of the trash can icon because it looks like a cute little trash can and replace it with a square "T"? Just so it can be flat?

Their passion continued into the 2010's with skeumorphic software. Upon Steve's death, Apple couldn't wait to fire Scott Forstall and get rid of skeumorphism for good, going so far as to publicly make fun of it (and by extension Steve and Scott) at the iOS 7 Keynote. It was weird and embarrassing to watch.

As far as Jony Ive concerned, he has too much power. I give him 100% credit on hardware design, but his software design is atrocious and as Steve Jobs would say, "It's sh**."

This book doesn't seek to solve any problems, it just points out what the vast majority of the population seems to miss.

RIP Steve

Hard to understand...

How far off an author can be…
This guy MUST be on the payroll of Samsung or something…
Really awful book.

Get a life

I saw the sample of this book and I deleted it after a second or two. Seriously? What garbage. Please find another way to make money cause that's what this book is all about. Go get a real job instead of sitting down and creating lies.

Haunted Empire
View in iTunes
  • $11.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Mar 18, 2014
  • Publisher: HarperBusiness
  • Seller: HarperCollins
  • Print Length: 384 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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