Apple After Steve Jobs
Yukari Iwatani Kane
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Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward.
Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has been subject to intense scrutiny, much of it critical. Maintaining market leadership is crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products.
Based on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook's leadership and its impact on Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.
Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.
Publishers Weekly Review
© Publishers Weekly
Sorry that I've bought this terrible book. Don't waste your time. Nothing new is written. Very long negative transcript of all things happening at Apple. Boring.
Unorganized and Poorly Written
No real premise. First part of the book had some interesting insight into Apple and the personalities. The rest of the book became a complete hit piece filled with personal opinion with little fact. Pretty sad this individual was employed at WSJ. Maybe there is a reason she no longer works there; obviously needs an editor.
More of the same "doom on Apple" drivel
It's a pity that Ms. Kane resorted to such cheap PR tactics in an effort to sale more books. I used to enjoy her work in the Journal, but this book veers far from offering an objective lens of the current state of Apple.
She posits that Apple no longer innovates; well, she must be obtuse or oblivious to the release of the new Mac Pro last year. What about the new iPad Air? It is significantly smaller, 40 % lighter, more powerful, and has increased battery life all at the same time.
This is more of the same "doom on Apple" drivel that people have been composing since the late 90s.
With Jony Ive and his small team of designers pushing the envelope in materials, methods, and manufacturing, the best years for Apple lie ahead.