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How Brands Grow

What Marketers Don't Know

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. Hundreds of small improvements have been made to the new eBook version as well as new material in category growth, profitability and industrial buying. Basically, it is a bible for every marketer’s success.

Customer Reviews

The ONLY Marketing Book You Should Read

I am a global marketer, having worked for some of the biggest ad agencies and brands in the world.

I can say definitively - this marketing book is the only one you should read. It’s objective, when others are subjective. It’s science based, when others are myth based. It’s practical, when others are intangible.

I’ve bought at least 50 copies of this book and given it to my team, my clients and my friends.

It’s essential to growing your business and brand. BUY IT.

How Brands Grow
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  • $26.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Mar 01, 2010
  • Publisher: BookBaby
  • Seller: BookBaby
  • Print Length: 217 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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