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How Google Works

This book can be downloaded and read in Apple Books on your Mac or iOS device.


Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

From Publishers Weekly

Sep 01, 2014 – Turn off your phone, lock the door, and settle down for an entertaining and educational book about Google, the company everyone wonders about, written by insiders Schmidt, Google executive chairman; and Rosenberg, consultant to co-founder Larry Page. From page one, the stories, whether about the early days at Google or the company's unusual, occasionally outrageous, but brilliant business practices, are irresistible. Readers will learn how to manage "smart creatives," develop a "culture of Yes," and craft a meaningful mission statement. This enthusiastic manifesto encourages readers and leaders - to "habitually overcommunicate" and "set (almost) unattainable goals." Still, it might be interesting to learn how the rest of the company feels about the "20 percent time" program for individual projects that applies to engineers but apparently not to anyone else. There might be more underneath the rock than we're allowed to see. The inevitable comparison to Apple leaves Google positioned of course as taking the high road. The book's clearly propaganda, but that can be easily forgiven in the course of such an energized and exciting primer on creating a company and workforce prepared to meet an "inspiring" future.

Customer Reviews

#smartcreatives, #moonshots and the Google Revolution

I'm a 4 year Googler and people ask me all the time what it's like to work here. It's been so hard to explain the culture, insight and magic that makes Google... GOOGLE, but Eric and JR's new book, "How Google Works" captures it perfectly. It's not only HOW we do things but WHY we make certain decisions, WHO the types of people we hire are and what technology shifts are leading the next evolution of Google's future. I'm clearly biased but as someone who as previously worked at Nike, Nickelodeon and a couple of startups, Google is truly a unique and magical place. Whether you're a senior executive leading your organization into the future or a college grad preparing for a career in the 21st century, How Google Works is a fun and insightful read.


This was a fascinating book with amazing insight into the world of Google. I appreciate the authors grasp of how business and employment is changing in our digital age.

How Google Works
View in iTunes
  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Sep 23, 2014
  • Publisher: Grand Central Publishing
  • Seller: Hachette Digital, Inc.
  • Print Length: 320 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings