How Pleasure Works: The New Science of Why We Like What We Like
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“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPR
Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.
Publishers Weekly Review
© Publishers Weekly
How Pleasure Works
This book was a huge disappointment. Poorly written and really doesn't answer the question, "How does pleasure work?" Quite a bit of rambling here and no attempt to tie it all together and come to a believable conclusion. I had to struggle to NOT put it down.