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Madison Avenue Manslaughter

An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe for disaster." So what are the logical consequences of the failure to act? For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions.

Madison Avenue Manslaughter
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  • $15.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Sep 16, 2015
  • Publisher: LID Publishing
  • Seller: LID JPB Publishing Inc.
  • Print Length: 200 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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