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Perceptions of Advertising

This book is available for download with iBooks on your Mac or iOS device. Multi-touch books can be read with iBooks on your Mac or iOS device. Books with interactive features may work best on an iOS device. iBooks on your Mac requires OS X 10.9 or later.

Description

This lesson is based on an infographic that reports on a survey into advertising, people’s attitudes to it and how it influences them.

In the lesson students will explore their views of advertising and think about how much influence it has over their own lives and the choices they make when buying products.

This lesson contains eight tasks:
-: A discussion task that gets students thinking about advertisements and how they influence their behavior.
-: A reading task that develops students’ abilities to scan text for specific information
-: A reading task that develops students’ abilities to check and confirm information.
-: A discussion task that gives students the opportunity to reflect on the information and apply it to their own lives.
-: A social research task that gets students to create an online questionnaire to find out about people’s attitudes to advertising.
-: A research task that gets students to check the accuracy of information.
-: A research task that gets students to research the advertising techniques used by various companies.
-: A writing task that gives students the opportunity to consolidate their learning in the form of a blog article.

What's New in Version 1.1

I’ve added a QR code to make accessing the infographic in the classroom a little easier.

Screenshots

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Perceptions of Advertising
View in iTunes
  • $0.99
  • Available on iPad, iPhone and Mac.
  • Category: Language Studies
  • Published: Feb 26, 2016
  • Publisher: PeacheyPublications.com
  • Seller: Nicholas Peachey
  • Print Length: 10 Pages
  • Language: English
  • Version: 1.1
  • Requirements: To view this book, you must have an iPad with iBooks 2 or later and iOS 5 or later, or an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

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