You Only Launch Once
A Marketing Manifesto for Booting Up Start-Ups, Product Introductions, and New Ideas
Jessica Switzer & Tim Gnatek
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
You Only Launch Once is a marketing manifesto on radical innovation and how to create the best conditions for market acceptance of a new product, company or category.