Apple After Steve Jobs
Yukari Iwatani Kane
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Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward.
Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has been subject to intense scrutiny, much of it critical. Maintaining market leadership is crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products.
Based on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook's leadership and its impact on Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.
Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.
Publishers Weekly Review
© Publishers Weekly
Tweaks to data to please the author
Same problem as other media outlet that paint a dark picture to get sales.
This book is "doooomed"!
There is not enough room here for my criticism of this $15 Apple is doomed blog/book. Just another attempt to get money from folks with weak sensational and poorly backed up information in most parts. Don't buy!
Get a life
I saw the sample of this book and I deleted it after a second or two. Seriously? What garbage. Please find another way to make money cause that's what this book is all about. Go get a real job instead of sitting down and creating lies.