Seven Secrets of Influence

The 7 Secrets of Influence is an invaluable resource for managers who must motivate cautious subordinates and get their projects supported by key decision-makers; for executives who need to foster interdepartmental cooperation and create a common vision of purpose; and for salespeople looking to sharpen their competitive edge and boost their productivity.


“The Seven Secrets of Influence – Personal Power for the 21st Century”

by Elaina Zuker is an international best-seller, has been translated into 6 languages, and has sold more than 150,000 copies worldwide.  It was the Main Selection for the Business Week Book Club and the Newbridge Book Club.  


Rave Reviews from Readers Representing All Walks of Business Life:


"Elaina Zuker has always been able to influence me to act on her suggestions.  Now I know why!  A must read for anyone in sales."- Richard C. Bartlett,          President, Mary Kay Cosmetics


"Essential reading for any manager or communicator trying to get through to skittish employees and customers in today's tough business climate." - George S. Wiedemann, President, Grey Direct Marketing Group, Inc.


"Powerful and practical.  All the secrets of influence Dale Carnegie never told you . . . and more." - Nancy Vaughn, Executive Vice President, Ally & Gargano, Inc.


"There are strong similarities between The Seven Secrets of Influence and the Day-Timer planner/diary, which I spent so many years developing.  They both provide a system for enhancing productivity.  The Day-Timer helps you maximize your time investment.  Seven Secrets helps you get the most out of other people." - Robert C. Dorney, Founder, Day-Timers, Inc.


"Winning support from others is the cornerstone of success in every aspect of our lives, but doing so takes skills most of us never develop to the fullest.  Elaina Zuker's The Seven Secrets of Influence not only reveals the power of friendly persuasion, it is a wonderful step-by-step guide to making others listen to, and really hear, what we have to say." - Ilsa Whittemore, Executive Director, Hotel Sales and Marketing Association International