The Author's Guide to Social Media
Tyra Burton & Jana Oliver
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Word of Mouth? Engagement? Author Brand?
Today's successful author needs a strong online presence, but how do you choose which social media platforms work best for your books while building your readership?
Marketing professor Tyra Burton and international bestselling author Jana Oliver tackle tough Social Media questions with real-world examples and insights to help you build your brand and expand your fanbase.
Using Social Media to Increase Sales
Establishing an Author Brand
Utilizing Analytical Tools to Reach Your Readers
Creating Shareable & Engaging Content
Word of Mouth & Influencers
Copyright & Trademark Basics
Getting the most from Google+, Facebook, Twitter & Tumblr
Building Brand with Pinterest, Goodreads & Amazon