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If the Customer’s the Copilot, You’re in the Wrong Seat

Innovative Yet Simple Strategies to Elevate Your Customer’s Experience

This book can be downloaded and read in Apple Books on your Mac or iOS device.


Create a winning service culture in your company! Brian Dennis has written the complete guide to deliver exceptional customer experiences that are proven to drive sales and increase loyalty. Internationally recognized, award-winning keynote speaker Brian Dennis has spent more than two decades as an executive in Fortune 200 companies studying what works in building and sustaining quality relationships with customers. Brian’s book offers: • Detailed customer-satisfaction strategies that every employee in the company can use • Revealing stories of companies, big and small, that are re-imagining Customer Experience • Steps to convert unsatisfied or even satisfied customers into highly satisfied champions • Solutions you can implement now to quickly attract new customers and retain existing ones • Plus 101 tips, tricks, and lessons to reference over and over again ABOUT THE AUTHOR
Brian Dennis has dedicated his career creating customer experiences that transform unsatisfied or even satisfied customers into HIGHLY satisfied customers. These fans are more loyal, spend more, and remain customers for the long haul. Often referred to as “the customer service guy,” Brian is recognized internationally as a customer service innovator and trend forecaster. He has delivered keynotes to attendees who represent a significant percentage of Fortune 500 companies. Brian is an advisor on the CX University Excellence Board and also serves on their thought leader/teaching faculty with some of the most innovative minds in the CX field. Giving back to the community is a high priority. He serves on the Board of Directors ─ and actively volunteers ─ for VA Fisher House of Milwaukee. A portion of the proceeds from the sale of his newest book goes to support the work of this “home away from home” for military and veterans’ families undergoing medical treatment. He learned early on what great customer service looks like when he sold seed packets at the tender age of 6 and his first customer wanted their money back when they didn't grow. He refunded the 10 cents and the following year that customer bought his entire catalog.

Customer Reviews

Thought provoking words

I have waited and waited for this book to come out and have read it cover to cover many times. Brian has been able to take a difficult concept of the CX and has been able to break it down into though thought provoking ideas with personal stories and ideas that are easy to understand and implement immediately. I have shared his thoughts and his 101 tips with my manager who has incorporated it into our team meetings. This book sparked the spirit of the CX in me like never before. Since reading it, I have found myself quoting excerpts from it to co-workers and customers. This has renewed my passion for CX like never before. I wish I had this tool years ago to use! It's a book I carry with me wherever I go to reference.

If the Customer’s the Copilot, You’re in the Wrong Seat
View in iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Industries & Professions
  • Published: Sep 16, 2016
  • Publisher: ServiceWerkz Press
  • Seller: ServiceWerkz LLC
  • Print Length: 180 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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