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Ignore Everybody

and 39 Other Keys to Creativity

Hugh MacLeod

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Customer Reviews

Brilliant.

This is an empowering dose of reality and optimism that treats your mind to the limitless possibilities of being exactly who you are. It's a must read for any soul with creative tendencies. Oh, and it's hilarious.

Lol

This book will make you laugh out loud! Inspiration for anyone who is considering something other than punching the time clock at the casket factory. 615-969-7926.... Call me! Would love to hear what you have to say.

Fun but a Bit cliche

I liked the style and the cartoons are entertaining but if you're an entrepreneur there are better uses of your time. It's a bit overpriced for the content depth and quality - at 10 bucks or less would have been more pleased with the purchase.

Ignore Everybody
View In iTunes
  • $18.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Jun 11, 2009
  • Publisher: Penguin Group US
  • Seller: Penguin Group (USA) Inc.
  • Print Length: 176 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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