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In-N-Out Burger

Stacy Perman

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

The untold story of the renegade burger chain that evokes a passionate following unlike any other

In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead­fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem­iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu­tion that can lay claim to an insanely loyal following.

Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink.

This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

Publishers Weekly Review

Feb 09, 2009 – Perman (Spies Inc.) casts an affectionate and admiring eye at In-N-Out Burger, the family-owned, Southern California chain that has become a “cultural institution” without franchising, going public, changing its menu or precooking its burgers. This book traces the history of the company and the Snyders, the family that founded and still owns In-N-Out, interspersed with the evolution of the fast-food industry. Perman never makes good on her promise to go “behind-the-counter” and analyze the company's dealings—her access to executives and family members did not extend to gleaning financial or strategic information—consequently it's never clear whether In-N-Out's conservatism is a conscious business strategy, a personal preference of the owners or plain complacency. More a glowing fan letter from an appreciative customer than exposé, this book has more to say about the company's celebrity fans, American family dynamics and our collective love affair with fast food.

Customer Reviews

Worthy of It's Subject

A well-written, well documented narrative describing the establishment and ascendancy of this hyper- popular restaurant. As an In-N-Out regular every time I am in California, this recounting seems ver accurate. It captures the massive affection regulars feel for In-N-Out without leaving out the one seamy period in the restaurant's history. Interestingly, I read a good portion of this book on a recent vacation to SoCal where I introduced two friends to In-N-Out, one of whom is not a burger lover...need I tell you we went back? It really is THAT good and so is this book.

In-N-Out Burger
View In iTunes
  • $10.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: May 12, 2009
  • Publisher: HarperCollins e-books
  • Seller: HarperCollins
  • Print Length: 368 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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