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Inside Apple

How America's Most Admired - and Secretive - Company Really Works

Adam Lashinsky

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


Publishers Weekly Review

Feb 06, 2012 – Lashinsky, a Senior Editor-at-Large at Fortune magazine, investigates the core of Apple before, during, and after the reign of the late Steve Jobs, not only to discover how the company works and if its success can be replicated, but also to speculate about Apple's future.  In a conversational style that pulls no punches, Lashinsky outlines salient factors that concurrently contribute to Apple's success and deviate from standard business practice. Apple's unique organizational structure places secrecy and detailed design at the fore while using a top-down management style which allows the entire company—including the upper echelon—to focus on creating and marketing elegant products. Apple eschews typical industry practices such as the principal of general management, transparency, or the use of focus groups—the lack of which, Lashinsky claims, sends the message: "We like the dog food so much we eat it ourselves. You won't be disappointed."—even to the point of favoring design over cost-effective production. Lashinsky compiles information about the notoriously secretive company from a variety of sources including media and interviews, though few of the interviewees agreed to be identified. Readers—especially entrepreneurs, technophiles, and businesspeople—seeking an inside peek at the world's most valuable company will find Lashinsky's investigation enthralling and enlightening. 

Customer Reviews

Meh

70 percent regurgitated stuff and 30 percent new tidbits. Most hard core fans and followers know most of this.

It is ironic that if anyone at Apple discloses info it is immediate termination, but yet there are some interesting accounts of private meetings and the details in this book. Makes me wonder....

I Sincerely Would Like My Money Back

Probably the worst book I've read in quite some time. Absolutely nothing new. Seems to be hoping to capitalize on the success on success of the Biography of Steve Jobs and uses much of the same information. No real information regarding the inner workings of Apple but then, how could there be? The author himself repeatedly states what a closed culture it is......so why write the book? Oh thats right, to take advantage of the heightened interest and make himself a few bucks......

Don't waste your money or your time.....

This book has nothing new!!!

If you have read Steve jobs book then there is nothing new here. This book is also written in the least engaging way. And everything is just recycled. This author seems to have the least access into apple. DON'T WASTE YOUR TIME AND MONEY!

Inside Apple
View In iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Jan 25, 2012
  • Publisher: Grand Central Publishing
  • Seller: Hachette Digital, Inc.
  • Print Length: 240 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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