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Inside Apple

Sådan fungerer verdens mest succesrige og hemmelighedsfulde virksomhed

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


Inside Apple er en dybdeborende undersøgelse af en unik virksomhed - og dens økosystem af leverandører, investorer, medarbejdere og konkurrenter.
Få indsigt i de hemmelige systemer, taktikker og ledelsesstrategier der gennemsyrer Apple. Skrevet på baggrund af en masse interviews Du får indblik i Apples særlige organisationskoncepter som ”DRI” og Top 100  Du får eksklusiv og ny viden om hvordan Apple udvikler produkter  Læs hvordan Apple håndterer overgangen til tiden efter Steve Jobs

From Publishers Weekly

Feb 06, 2012 – Lashinsky, a Senior Editor-at-Large at Fortune magazine, investigates the core of Apple before, during, and after the reign of the late Steve Jobs, not only to discover how the company works and if its success can be replicated, but also to speculate about Apple's future.  In a conversational style that pulls no punches, Lashinsky outlines salient factors that concurrently contribute to Apple's success and deviate from standard business practice. Apple's unique organizational structure places secrecy and detailed design at the fore while using a top-down management style which allows the entire company—including the upper echelon—to focus on creating and marketing elegant products. Apple eschews typical industry practices such as the principal of general management, transparency, or the use of focus groups—the lack of which, Lashinsky claims, sends the message: "We like the dog food so much we eat it ourselves. You won't be disappointed."—even to the point of favoring design over cost-effective production. Lashinsky compiles information about the notoriously secretive company from a variety of sources including media and interviews, though few of the interviewees agreed to be identified. Readers—especially entrepreneurs, technophiles, and businesspeople—seeking an inside peek at the world's most valuable company will find Lashinsky's investigation enthralling and enlightening. 
Inside Apple
View In iTunes
  • $39.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Feb 22, 2012
  • Publisher: Libris Business
  • Seller: Libris Media A/S
  • Print Length: 270 Pages
  • Language: Danish
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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