Inside Steve's Brain
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One of USA Today's Best Business Books of 2008-now updated with a new chapter
It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.
This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.
From Publishers Weekly
© Publishers Weekly
3 Apples that changed the world.
3 times the Apple has changed the course of history.
1st time- the apple that Eve tempted Adam, 2nd- the apple that fell from the tree and woke up Newton's imagination, 3rd- the apple that gave immortality to Steve Jobs!
Great book. Really goes deep into the way Steve Jobs thinks and the reasons he does what he does. Tells the secrets on how Apple is such a great company and many of their processes that no other company can imitate. I loved this book. A must read, even if you aren't an apple lover.
Great Research but super repetitive.
This book did a few things that I really loved "Lesson From Steve", as well as some really well thought out research. I thoroughly enjoyed the writing however, I found myself rolling my eyes when things would be consistently repeated. This could have perfect with a slightly better order of events.