Inside the Tornado
Collins Business Essentials - Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
- Category: Marketing & Sales
- Published: Mar 17, 2009
- Publisher: HarperCollins e-books
- Seller: HarperCollins
- Print Length: 272 Pages
- Language: English
- Series: Collins Business Essentials