iPad Design Lab
Storytelling In the Age of the Tablet
Mario R. Garcia
This book is available for download with iBooks on your Mac or iPad, and with iTunes on your computer. Multi-touch books can be read with iBooks on your Mac or iPad. Books with interactive features may work best on an iPad. iBooks on your Mac requires OS X 10.9 or later.
iPad Design Lab is about storytelling in today's new world where more and more people consume information using tablets. This guide is the first to analyze the way that consumers take in information, and then help designers to better understand the iPad as a platform. Written by Dr. Mario Garcia, CEO of Garcia Media and founder of the the Graphics & Design program at The Poynter Institute for Media Studies, this guide offers insight from the author's more than 40 years of experience redesigning such publications as The Wall Street Journal and The Washington Post. iPad Design Lab offers insight into storytelling, navigation, look and feel, how to keep advertising and pop-ups from detracting from the reader experience, and much more. Anyone who wants to optimize how their content is presented on the iPad will benefit from this indispensable guide.
This book is plenty of useful information on this changing world of the iPad. Bravo Mario!
Raises the bar for design studies
This is fantastic stuff, very appropriate for digitial natives having this book being assigned as part of coursework, thinking all the while "this guy just gets it".
The UI is a splendid innovation in iBooks. The navigation is brilliant. The pinching action is great to go back to the title card for each chapter, but also to be able to use a similar two-finger motion to slide the text out of the way to briefly glimpse the title card with its numeric chapter headings means you always know where you are in the book. The text is interspersed with interesting graphic callouts and audio-visual clips, resulting in a genuinely immersive experience. The typography is clear and easy to read, whilst retaining the authoritativeness that one would expect when one of the world’s foremost designers sets out to apply his theoretical and practical experience onto the still-emerging world of tablet computing.
Enthusiastically recommended for media and design professionals, students, developers and futurists.
Should be required reading in all J-shools
This book should be required reading for all journalism students, not just designers, and really anyone studying communications of any kind. It got me more excited about publishing on tablets, and even using them as a consumer. The depth and engagement to be found in its 213 pages (plus countless more pop-outs, links and video and audio surprises) will inform, and delight, readers for hours.
The review questions and suggested assignments at the end of each chapter will be of great use in college classrooms. However, they would also benefit professionals who have been in media for some time and who want to expand their skill sets (everyone, basically) or who just how to think critically about interactive design.
Aside from lots of "in the field" observations from his own work on tablet projects, Mario interviews many experts in the trenches - editorial, advertising, technical - who are seeing first-hand how dramatically this medium is transforming news presentation and consumption. While the larger emphasis of the book is on the art of interactive storytelling, the possibilities and uncertainties of revenue generation are dealt with in detail as well.
This book focuses a great deal on tablet editions of news publications. It would be great to see a future edition that expands into other areas of communications - public relations, marketing - and challenges students to rethink how catalogs, advertisements, annual reports, training manuals, event guides, textbooks and other media can be revitalized by the tablet.
(Disclaimer: I taught with Mario for many years at Poynter, have worked with him on a variety of redesign projects, and edited his publications in the past, but was not involved in any way with the production of this book.)