Managing Sport Business Managing Sport Business
Foundations of Sport Management

Managing Sport Business

An Introduction

    • $74.99
    • $74.99

Publisher Description

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

GENRE
Business & Personal Finance
RELEASED
2018
May 11
LANGUAGE
EN
English
LENGTH
674
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
9.6
MB

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Other Books in This Series

Research Methods for Sport Management Research Methods for Sport Management
2014
Routledge Handbook of Sport and Corporate Social Responsibility Routledge Handbook of Sport and Corporate Social Responsibility
2013
Managing High Performance Sport Managing High Performance Sport
2013
Leadership in Sport Leadership in Sport
2015
Sport Governance Sport Governance
2013
Organizational Behaviour in Sport Organizational Behaviour in Sport
2017