Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
This book can be downloaded and read in Apple Books on your Mac or iOS device.
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Gary knocks it out of the park with his latest book, Jab Jab Jab Right Hook. After reading this stellar book, I have changed my entire outlook on how to tell a story more effectively. I could write a laundry list of all the things I gleaned from Gary’s sage wisdom and honest insight, but I won’t. You just need to pick up a copy for yourself and know that every penny spent is well worth it. Bottom line: This is required reading!
Social Media on steroids
James Altucher introduced be to this book through his podcast. So glad he did. This book explains aspects of social media yiu can't find anywhere else.
A must read if you are serious about social media.
The Social Media Text Book You've Been Waiting For
Gary Vee lays it all out. He gives a breakdown of how the top platform works and then teaches you how to best create content for each one. The book is full of example and teaching points. It's an enjoyable read, packed with crucial insight and a few sucker punches. Like when he's explaining what a GIF is and he says "If you're old enough to remember Ally McBeal..." Ouch! :)