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Jeffrey Gitomer's Little Red Book of Selling

12.5 Principles of Sales Greatness

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


Wall Street Journal Business Best-Seller, Jeffrey Gitomer's Little Red Book of Selling is now available! It includes Jeffrey's 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales forever. In this book, you will have the opportunity to understand why sales happen. And by mastering the elements that Jeffrey Gitomer gives you, you'll make sales happen for yourself forever.

From Publishers Weekly

Sep 27, 2004 – If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is"all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g.,"the client said they spent their whole budget") paired with a positive response (e.g.,"Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.

Customer Reviews


Great book, easy read!

Hands down, the BEST sales book I have ever read!

I have red this book four times already. The message is clear and easy to understand. Jeffrey Gitomer balances wisdom from experience with encouragement and wisdom. Do not just read this book STUDY it.

Awesome sales tool

I open this book every time my positive momentum feels like it needs a pick me up. Helps me focus on the basic yet easily overlooked sales principles that organically lead to success. My "go-to" sales tool

Jeffrey Gitomer's Little Red Book of Selling
View in iTunes
  • $10.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Sep 25, 2004
  • Publisher: Bard Press
  • Seller: Gitgo, LLC
  • Print Length: 220 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings