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Just My Type

A Book About Fonts

Simon Garfield

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Publishers Weekly Review

May 23, 2011 – Printed type is no mere neutral conveyor of ideas but an artistic medium in its own right, with psychological, social, and even sexual overtones, according to this lively romp through the history of fonts. Garfield (The End of Innocence) surveys fonts from Gutenberg's dour Gothic and the elegant classicism of Garamond to the childlike faux-naïveté of Comic Sans, now so widely used for everything from medical brochures to tombstones that a movement has arisen to ban it. Along the way he revisits the sometimes lurid lives of the great typographers—incest and bestiality included—and explores the legibility of highway signs and the subliminal messaging of presidential campaign fonts. There's much pop psychology here—heavy, angular fonts seem male, apparently, while thin, curlicued ones are female—and a lot of engaging connoisseurship that occasionally goes overboard, especially when comparing look-alike modern sans serif fonts: you have to strain at gnats to distinguish the ubiquitous corporate cordiality of Helvetica from the "slightly softer and more rounded tone" of Arial. Regardless, Garfield's evocative prose—Cooper Black is "the sort of font the oils in a lava lamp would form if smashed to the floor"—entices us to see letters instead of just reading them. Photos.

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Customer Reviews

Good book but would recommend the paper version

The book per se is good, but this iBooks version is indeed horrible. The text is digitised to conform to the paper book, but in order to keep up with the same pages, the paragraphs appear in different font sizes: one paragraph with larger text and the next one smaller. Plus since this is a book about typography, many texts or font specimens appear in different fonts that are not available on Apple devices, so these texts appear as scanned images. However these scanned images are of horrible quality! Most of them are blurred and small and some are even illegible. Frankly I would save up these dollars for a paper version of this book.

Just My Type
View In iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Design
  • Published: Sep 01, 2011
  • Publisher: Penguin Publishing Group
  • Seller: Penguin Group (USA) Inc.
  • Print Length: 384 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.2 or later and iOS 4.2 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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