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Just Run It!

Running an Exceptional Business Is Easier Than You Think

Dick Cross

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because, according to Dick Cross, author of Just Run It!, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day to day, but the bigger picture of how to achieve business success. After taking dozens of companies from underperforming to high performing, Cross observed a pattern, out of which he devised a formula for success. Using his Just Run It! formula he is now teaching business owners how to understand their business on “the back of an envelope” and make it exceptional.

Publishers Weekly Review

Dec 12, 2011 – Business adviser Cross is a steadfast believer in the power of the American small business. Though half a million new businesses are founded each year, most fail because the founders lack the overarching knowledge of how to run a business. In response, Cross has developed a framework to structure the reader’s thinking about how to tackle this challenge. He takes readers through the four dimensions that describe all businesses (needs, positioning, customers, and competencies), his process of Vision-Strategy-Execution, a business’s natural life cycle, managing funds, and demystifying leadership and management, as well as offering scripts for discussions and negotiations, and tips for instituting values. The result is a dense but remarkably readable game plan for business success.
Just Run It!
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  • $19.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Economics
  • Published: Apr 03, 2012
  • Publisher: Bibliomotion, Inc.
  • Seller: INscribe Digital
  • Print Length: 240 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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