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Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.

Love-Based Business

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear.
But, you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business.
Ahhh -- doesn't that sound wonderful?
In this book, copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same principles she's used to help her clients build their businesses over the years. Plus, she includes dozens of exercises so you too can easily implement love-based copy in
your own business.
Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients.

Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires and Invites.
View in iTunes
  • $2.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Oct 18, 2016
  • Publisher: Michele PW
  • Seller: Smashwords
  • Print Length: 74 Pages
  • Language: English
  • Series: Love-Based Business
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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