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Mad Women

The Other Side of Life on Madison Avenue in the '60s and Beyond

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

"Breezy and salty." -The New York Times

"Hilarious! Honest, intimate, this book tells it as it was." -Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene

"Breezy and engaging [though] ...The chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life." -The Boston Globe

"A real-life Peggy Olson, right out of Mad Men." -Shelly Lazarus, Chairman, Ogilvy & Mather

What was it like to be an advertising woman on Madison Avenue in the 60s and 70s - that Mad Men era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir.

Mad Women is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show Mad Men.

Fans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine he'd used to find "a date" for a client, to the Ogilvy & Mather's annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

From Publishers Weekly

Nov 14, 2011 – Maas s humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world. Often asked if the popular show accurately depicts women s second-class standing (and the copious amounts of office sex and drinking) in the 1960s, Maas (Adventures of an Advertising Woman) says yes and no. Hired as a copywriter at Ogilvy & Mather in 1964, she rose to creative director before leaving in 1976, later working at some of Manhattan s top ad agencies. Maas takes readers through a typical office day before addressing questions of sex (yes, ad execs slept around, she realizes now), alcohol (it was customary to have a drink before, during, and after lunch), and thornier issues of balancing career demands with motherhood in a time when being a housewife was still the norm. Some of her most interesting insights come from the advertising campaigns themselves, from a failed Shake n Bake follow-up (Batter Fry, anyone?) to the phenomenal success of the Maas-driven I Love New York campaign. Sexual harassment in the work place especially the unsubtle advances of a particular boss Maas describes might seem foreign, but as she points out, no human resources department existed and sexual harassment hadn t entered the lexicon yet. Maas mixes personal stories with advertising history, making this a compelling read.

Customer Reviews

New York New York

I enjoyed this book, I love the show Mad Men. This book is not like Mad Men. I enjoyed her antidotes. I wish the book was longer. I could of kept on reading.

Mad women/ working moms

If you are a working mom in a "career" setting, you will appreciate the parallels of the plight of working moms today and in 1960's. There was definitely more inequalities between men and women those days in the corporate world but the insecurities, guilt and constant juggle of mom, wife and career woman is still the same. It is comforting and disturbing at the same time knowing that in 50 yrs we woman are still struggling with our roles in society.

If you are a fan of Mad Men, it is a fun read to see how much the show gets right and how much is creative license.

Easy read and definitely continues the conversation of career moms-is it worth it? Are we making the right choices?

Mad Women
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  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Biographies & Memoirs
  • Published: Feb 28, 2012
  • Publisher: St. Martin's Press
  • Seller: Macmillan / Holtzbrinck Publishers, LLC
  • Print Length: 272 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings