How the world's leading innovators push their ideas to fruition again and again
Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare.
According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills.
Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as:
•Generate ideas in moderation and kill ideas liberally
•Prioritize through nagging
•Encourage fighting within your team
While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.
Though creation always begins with an idea, ideas don't always lead to creation; examining why that's so, online entrepreneur Belsky finds that, no matter how unique or radically different ideas may be, the individuals and teams who carry those ideas to fruition share a number of common traits, such as engaging peers and leveraging communal forces. In this guide to realizing ideas, Belsky examines those traits in detail. Chapters like "The Chemistry of the Creative Team" set forth an action-based plan that forgoes time-wasting meetings and other corporate culture standbys, citing studies, progressive thinkers and case studies of companies like Best Buy, IBM and Sun Microsystems. Modern-day successes, Belsky contends, have traded "the traditional butts-in-chairs mindset" for a "Results Only Work Environment," where employees are compensated based on achievement of specified goals, rather than work hours. Ultimately, Belsky insists, creative success is a matter of rethinking methods and increasing focus, while emphasizing and rewarding old-fashioned passion and perspiration.
Customer ReviewsSee All
I have to admit I've been a user on the behance website since 2008. Always loved the quality of the user interface, and the general ideas it fostered. I saw this book on a new friends desk at a dinner party, and asked about it, once I knew it was from the man and team behind behance, I knew I had to read it. It's helping me now approach every work day and projects a bit differently. All in a more focused and efficient way. Highly recommend it.
Invaluable resource for creatives of all types
I loved this book. I highlighted at least one critical component to the success of a current project on every single page of this book. With previous books, if I'd done a concept per chapter I would have considered it a good read. I have recommended this book to the two people in the creative world that I respect the most. I will reread it for sure.
A very motivating read. I truly believe in the authors call to action. However I feel Action Method could be further refined before asking for a monthly payment, especially the Adobe Air downloadable app.